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Trademark registration

means careful assessment, expert scrutiny and strategic guidance

Our motto, Ideas are public, Rights are not, captures a basic truth: creating a brand requires a huge amount of effort and consistency; but its value is not complete unless you formally own its name. Protection is the continuation of creation.

At Synapsee we combine years of experience in branding with comprehensive support in the registration process, offering a clear picture, the right orientation and practical guidance at every critical stage.

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Registration always starts with a free, written and substantial initial audit, where the key risks and the real potential for trademark protection are identified before the cooperation even begins. We then move on to a more detailed review and full preparation, so that the filing can be done in the most secure and organized way possible.

Since 2015 we have been advising companies on branding, helping them to strategically protect their rights and build strong, sustainable brands.

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Start with our FREE elementary checkup

At Synapsee we do not see registration as a formal process but as a critical part of a brand's identity. We invest in transparency, methodicalness and proper guidance so that every client knows exactly what they are doing, why they are doing it and what protection they are securing. Below you will find the points that essentially differentiate us. 
Fill in the form and we will call you to check your signal.

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FREE notification system

Few clients who already have trademarks and contact us know that after registration they have the sole responsibility to check every 3 months for new, competing trademarks. It is a critical detail that most processors do not properly communicate to clients leaving their investment effectively exposed.


Because practical follow-up is almost impossible for an entrepreneur, we fill this gap by offering exclusively to our customers a free alert system that acts as a safety net for 10 years. It's not just a promise, it's a practical tool that alerts you when you need it, free of charge. Learn how we secure your Brand where others stop.


Notes: The alert service is offered free of charge and in good faith as a utility tool, without being a 10-year contractual commitment or formal legal follow-up

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Why us?;

At Synapsee we do not see registration as a formal process but as a critical part of a brand's identity. We invest in transparency, methodicalness and proper guidance so that every client knows exactly what they are doing, why they are doing it and what protection they are securing. Below you will find the points that essentially differentiate us.

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Synapse
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Brand-approach, not formal deposit

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Clear and complete risk assessment

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Direct and clear information

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Clear charges

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The mark is not filed in an express procedure, but in a methodical way.

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Free 10-year notification system

Vesting stages

We optimized the methodology in 3 key steps providing the highest quality control.

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Elementary absolute control
unacceptable & offer

In stage 1 we carry out a short but substantial check to identify any obstacles. We examine whether the mark is descriptive or misleading, whether it is contrary to morality and whether the same word mark already exists on relevant bases. It is a first, free insight to see whether the mark can proceed. 

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Completion of a questionnaire,
class and term advisory

We are sending you the questionnaire to accurately record the products and services of the brand. We then advise you on the selection of the appropriate terms for the classes you have chosen to provide the best possible coverage for your brand.

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Processing of submission,
information on the stages of the procedure

We take care of the preparation and submission of the application and keep you informed at every important step: publication by the organisation, the start and end of the third-party opposition period and the sending of the registration certificate when the process is completed.

* The terms are the most detailed descriptions within each class; they define exactly what is protected (e.g. «digital marketing services», «precious metal jewellery», «restaurant services», etc.). Choosing the right classes and terms - in line with the Nice system - is crucial, because it defines the actual limits of protection and ensures that the mark covers exactly the activity of your brand, without gaps or unnecessary categories.

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Ready to register your trademark?;

If you think the cost of vesting is an expense, think about how much more expensive it is to lose it.

We explain the cost in the article A nightmare for the Brand.

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Fees and Vesting Costs

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Elementary control

A basic pre-check to see if your trademark can proceed to registration, free of charge and without commitment.

FREE

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Elementary control

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Thorough screening and risk assessment

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Full class advisory

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Collection and control of documents

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Submit an application to the competent body

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Publication monitoring

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Notification of the start of the infringement period

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Information on the end of the insult period

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Sending a certificate of registration

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10 years free notification system

It is sent in writing along with our offer to the email you will provide to our representative, so that you can have an immediate first impression before we proceed.

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Thorough check

Detailed research and risk assessment, in order to assess the risk of rejection or disputes with higher quality

150€

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Elementary control

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Thorough screening and risk assessment

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Full class advisory

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Collection and control of documents

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Submit an application to the competent body

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Publication monitoring

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Notification of the start of the infringement period

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Information on the end of the insult period

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Sending a certificate of registration

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10 years free notification system

It is sent in writing after completing the questionnaire alongside the advice for those you wish to register.

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Greek

Full handling in Greece with class selection, application preparation-submission and updates on milestone dates.

360€

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Elementary control

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Thorough screening and risk assessment

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Full class advisory

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Collection and control of documents

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Submit an application to the competent body

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Publication monitoring

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Notification of the start of the infringement period

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Information on the end of the insult period

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Sending a certificate of registration

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10 years free notification system

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European (27 countries)

Comprehensive guidance for registration in 27 countries, with preparation, filing and monitoring of the process.

650€

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Elementary control

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Thorough screening and risk assessment

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Full class advisory

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Collection and control of documents

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Submit an application to the competent body

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Publication monitoring

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Notification of the start of the infringement period

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Information on the end of the insult period

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Sending a certificate of registration

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10 years free notification system

* Prices do not include VAT.

** European fees are VAT-free, you deposit the money directly with the EUIPO and a reverse charge scheme applies.

*** The term survey is a consultative assessment based on your data to select the most suitable terms for your brand.

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Take the step that shields your name

Give your brand the protection it deserves.

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Global network of organisations

Global trademark protection is a complex network of international, regional and national organisations, each with its own rules and procedures. We have created this map to highlight the complexity of the system and to make it easier to understand the key options available in each major market.

FAQ Trademark Registration

FAQ

Trademark registration is not a simple technical submission, but a process that directly affects the security and value of the brand. Filing without serious due diligence, risk assessment and proper class selection can lead to rejections, infringement or future problems. That's why we do not follow «instant filing» practices and opt for a methodical process that reduces risk and secures your brand's position as much as possible.
We can of course file a mark very quickly if we simply file the application without participating in all the intermediate advisory stages.

Here is a relevant signal point from our research which you can find here «Greek Trademarks: Who and why they lose registration in Greece» 

Very small businesses are probably using a fictitious distinctive title in the marketplace, but are not aware of the registration process. When they attempt to do so, it may be too late - if someone else has already registered something similar. Then, the examiner doesn't reject it (due to a new law), but a third-party opposition will block them. This category of applicants is therefore at risk not so much on absolute grounds (they usually choose fanciful names, e.g. pseudonyms, to distinguish themselves), but mainly for relative reasons and lack of prior investigation. - Success rates for individual small applications are not known, but may be slightly lower than average. This is because large companies and startups are usually almost always successful. (due to pre-processing), raising the average vesting average, while the small ones are more likely to have some failures. 

  1. Completion of the questionnaire (sent at the start of the award)
    We collect all the information about your brand and activities.
  2. Collection of supporting documents & submission planning (5 working days)
    By taking the questionnaire we proceed to the thorough conflict check to get as good a picture of the risks as possible. We send you the opinion along with the classes you have chosen and advice on these classes for you to make the final decision yourself.
  3. Submit an application (5 working days)
    The application shall be lodged formally and shall be given a record number.
  4. «Filed» stage (preliminary check) (approximately one month)
    The agency reviews the application for formal and absolutely unacceptable.
    Normally takes up to one month from the start of the procedure
  5. Official publication
    The application shall be published publicly and the starting and closing date of the challenge shall be officially announced.
  6. Infection period (3 months)
    Third parties may object. If there is no objection, the procedure shall continue in an orderly manner.
  7. End of the infestation period
    At the end of the period, the file moves to completion.

The mark is «Registered» in about 4-5 months from the start of the process
The mark is published as registered. This usually happens 1-2 weeks after the end of the infringements.

A brand can be any distinctive element that helps the public to recognise your business or products. This includes verbal elements (name, phrases, slogans), visual elements (logos, symbols, graphics) and even special forms such as 3D shapes, sound signs or packaging, as long as they are distinctive.

Yes, it can. A trade mark can be registered by several co-owners, whether they are individuals or companies. In this case, all owners formally appear on the registration and share the rights to use and exploit the mark. It is important, however, that there is a clear agreement between them on how to use the mark, their rights and obligations, in order to avoid future disputes.

When an application is filed, the agency examines whether there are any earlier marks that may be confusing. If any of them are considered to be conflicting, the proprietor of the earlier mark may object. In this procedure, it is examined whether the two marks are similar in name, image and classes. If a decision is made against the applicant, there is a right of appeal, where the case is re-examined with more evidence and arguments.

 In today's terms, renewing a national label after ten years would cost €120 for the first class and €20 for each additional class. While the cost of applying for renewal would cost €150

The cost is determined by two main factors: the number of classes to be selected and the type of registration (national, European or international). Each system has its own fees for the first class and additional fees for each subsequent class. The service fees include the examination, the configuration of the classes, the drafting of the application and the management of the procedure up to the final decision.

Yes, you can. Trademark registration does not require a company to exist. An individual can file and own a trademark in his or her own name, as long as he or she states the classes of goods or services he or she intends to cover. Many creators, artists, professionals, or people preparing a future brand start out just enough to secure their name before moving forward with any corporate form.