Η Synapse is a specialized business consulting firm, focusing on branding, identity strategy and protection of distinctive features. We do not operate as a law firm; we approach branding as an element of business and creative strategy, with a deep understanding of how a company's name and image evolve into a brand.
For the legal aspects that require specialised handling, we consistently work with experienced lawyers so that our clients receive comprehensive and reliable guidance at every stage. The preparation and filing of applications is always carried out by an authorized counterpart, whether it is a Greek or a European trademark, in full compliance with the requirements of the competent organizations.
This approach stems from the wide range of business areas in which we operate and from the brand perspective from multiple angles. We have experience 11 years old in business consulting, business plans and marketing, 6 years old in providing financial advice for co-funded European programmes, and specialisation in copyright in recent years 5 years.
In the extensive review stage, we evaluate the registration strategy, potential risks and the elements that can enhance the value of the mark. We do not treat registration as a formal process, but as an integral part of a company's identity and overall strategy.
We cannot - and no one can - guarantee the outcome of an application, as the final decision rests solely with the official bodies and may be affected by objections from third parties. But we can guarantee a methodical, transparent and substantially prepared process, with a clear picture of the real risks and possibilities before each step, and with respect not only to the trademark but to the overall brand strategy.
«Ultimately, managing a brand is not only a legal act but also a marketing act. As is aptly put: “Legal strategies for trademarks should align with brand strategies.” That is, legal protection should serve the broader brand strategy - shielding it, not alienating it from the public. Academic research combining knowledge of law and marketing (an emerging interdisciplinary field) emphasizes precisely this point.»
The previous paragraph is both a quote and a conclusion documented in the research we have posted and can be found here on the subject: «Academic Research on Trademarks: Registration, Legal Protection, Brand Value & Commercial Use»
