The «Disputes» section records cases of trademark disputes, branding disputes and market confusion - when two (or more) brands clash over the same or similar name, word, logo or mark.

These are real cases that have been publicly, journalistically or legally documented. In any case, our aim is not to take a position in favour of a side, but to map:

• The nature of the dispute (verbal, visual, geographical, etc.)
• The strategy of each side (objection, appeal, out-of-court, name change)
• The outcome, when available

We present the data with documentation and references, focusing on what has already been brought to light in the public sphere - publications in official trademark registers, journalistic reports or court decisions, where available.

Why are we doing this?;
Because each such case is strategic branding and legal awareness course. It is not only important who «wins», but:

• What preceded the collision
• What it cost (in time, operational or financial terms)
• What could have been avoided with a different approach