In the tough market arena, there are no dice to roll again. Protecting and strategizing your brand is the only surefire move.
Looking at the picture above, we see a familiar scene. A Monopoly-type board, aptly renamed “BRANDOPOLY” by Synapsee. There are money, properties, pawns and “Command” cards. A first glance might lead us to think that business is a fascinating game of strategy and chance.
However, the reality of the market is far from an afternoon of board games.
In the real world, when you build a brand, you don't play. A brand is not a game. It's the most valuable, intangible asset of your business. And as Synapsee's central message on the dashboard reminds us: “Ideas are public, rights are not”.
Let's analyze why the “Brandopoly” of real life does not forgive mistakes:
1. There is no “Get Out of Jail Free Card”
In table games, an unlucky roll can send you to “jail”, but a lucky card can get you out immediately. In branding, “jail” is a legal dispute over intellectual property infringement, a social media reputation crisis, or a loss of customer trust.
In these cases, there is no magic card to save you. There are only expensive legal fees, wasted time and often, irreparable damage to the reputation you've spent years building. Prevention - through the right strategy and legal armouring - is the only viable option.
2. The Golden Coin®: the idea begins its journey
On the top of the dashboard, a distinctive gold lamp-shaped pawn containing the registration symbol (®) stands out. It is not a static decorative element. It is located on the game track, having just passed the “GO” starting point and standing on the first ownership square.
This pawn symbolizes your “brilliant idea” that either just came to market or has been building on it for years. However, just because it passed the safety of the starting point doesn't mean it's safe. It's just a pawn among others (like the hat or the car seen next door), exposed to the dangers and competition of the dashboard. The ® symbol inside the lamp is the target, not the starting point. Until you legally trademark it, your idea is vulnerable to any other player landing on the same square.
3. The “Money” of the Game vs. the Real Value
In Brandopoly, you collect banknotes. In fact, your brand is what produces money. A strong brand means loyal customers, premium pricing and resilience to market crises.
Investing in the brand - not just financially, but with time, consistency and quality - is not a crapshoot. You are building the foundation of your business. Every “house” you place on the market board must be built strategically, not in the hope of a lucky roll of the dice.
Conclusion: We don't play with Brand: why our business is not playing in a game of “Brandopoly”
The image of “Brandopoly” is an excellent metaphor, but also a stern warning. The market may look like a game of domination, but the consequences are real.
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Assert your rights.
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Strategically build your reputation.
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Consult the experts.
